Values in Action: How Careem Energized Its Teams

Careem‘s Values Fest: A day of unity and inspiration as colleagues celebrated the transformative power of shared values.

In the ever-evolving landscape of technology and transportation, few companies have made a mark as profound as Careem. From its humble beginnings in 2012 to becoming a cornerstone of the Middle East’s tech ecosystem, Careem’s story is one of innovation, empowerment, and a steadfast commitment to its core values.

Recently, Careem celebrated its first-ever “Values Fest,” a testament to its unique corporate culture that places a strong emphasis on values. At the heart of this celebration lies a remarkable philosophy that sets Careem apart from traditional companies – the belief that everyone at Careem is not just an employee but an owner.

The “Values Fest” Celebration:

The recent “Values Fest” at Careem was a momentous occasion. It brought colleagues from across the region together to celebrate and reaffirm these guiding principles. The event featured surprise speakers, engaging quizzes, and exciting prizes. Special guests joined the festivities, fostering a sense of unity and shared purpose among Careem’s teams.

More than just a day of festivities, the “Values Fest” served as a reminder of the importance of living these values in daily life. It re-energized the teams, strengthening their commitment to Careem’s mission and the principles that drive it forward.

Ownership Culture:

Careem’s philosophy of treating its colleagues as owners is the foundation upon which the company has built its success. As the company proudly declares, “Careem has no employees, our colleagues are each owners entrusted with an opportunity to help fulfill our purpose and help our region realize its full potential.”

This approach fosters a profound sense of ownership and accountability among Careem’s team members. They are not mere cogs in a machine but active participants in shaping the company’s destiny. This perspective infuses every facet of Careem’s operations, making them more agile, innovative, and deeply committed to their mission.

The Six Core Values:

At the core of Careem’s values-driven culture are six guiding principles:

1. Owners, not employees: This value encapsulates Careem’s belief that passion, ownership, and shared purpose fuel their journey. They view their colleagues as co-owners who win and lose together, and this ownership mindset permeates every aspect of their work.

2. To the moon and beyond: Careem’s ambition knows no bounds. They understand that their purpose – to simplify the lives of people at scale in their region – requires audacity and relentless determination from each team member.

3. Every Experience Matters: Careem places customer-centricity at the forefront. They obsess over every customer experience, recognizing that consistency is key to delivering value.

4. Committed to developing each other: Acknowledging the importance of capable colleagues, Careem is dedicated to developing the potential of every team member. This internal growth mindset contributes to the company’s enduring success.

5. Responsible for its communities: Careem sees their purpose as a responsibility to uplift the lives of people in their region. It’s not merely corporate social responsibility; it’s the core reason for their existence.

6. Building a lasting institution: Careem’s vision goes beyond immediate success. They aspire to create a lasting institution that will have a perpetual positive impact on the region.

See Also: How Indonesia’s First Unicorn Gojek Changed the Startup Ecosystem

Careem’s Impact:

Since its inception, Careem has made significant strides in simplifying and improving the lives of millions in the Middle East. Operating in over 70 cities across 10 countries, they have created earnings for over 2.5 million Captains and simplified the lives of over 50 million customers.

Their “Everything App” concept, offering services ranging from transportation and food delivery to fintech solutions and more, is a testament to their commitment to enhancing everyday experiences. It’s a manifestation of their purpose, aimed at simplifying more people’s lives in more ways.

A Seamless Integration of Daily Life:

Imagine an app that effortlessly orchestrates the rhythm of your daily life. A single portal that streamlines every essential task, making your day-to-day existence smoother and more convenient. This is the essence of Careem’s “Everything App.”

Rides: Careem’s voyage began with a simple yet transformative idea: to revolutionize transportation in the Middle East. They pioneered ride-hailing in the region and continue to serve millions of people, but their ambitions don’t stop there. The “Everything App” propels them forward, promising even more innovation to make transportation services more affordable and accessible to millions.

Food: For those craving a delectable meal from their favorite restaurant but seeking the convenience of delivery, Careem’s food delivery service steps in. They are not just passionate about providing delicious cuisine but are equally committed to offering industry-leading earning opportunities for food delivery Captains and exceptional value for restaurant partners. With over 20,000 restaurants on board, Careem is just getting started on its culinary adventure.

Quik (Grocery Delivery): Careem’s Quik is a game-changer for grocery shopping in the region. They’re launching numerous dark stores, aiming to revolutionize how people shop for groceries. Beyond convenience, they’re on a mission to reduce food waste, enhance the customer experience, and transform an industry with deep-rooted traditions.

Pay (Fintech): In the realm of fintech, Careem’s Pay is a shining star. It offers a wide array of services, from peer-to-peer transfers and one-click checkout to bill payments and international remittances. But they’re not stopping there. Careem is continuously refining these offerings and working on a suite of financial services that will improve access for millions across the region.

Bike Sharing: Sustainability meets convenience with Careem’s bike sharing service. They’re leading the way with the world’s largest docked, pedal-assist bike share program. Expanding rapidly, they’re doubling the number of bikes and stations while venturing into new cities.

Express (B2B Delivery): Behind the scenes, Careem’s Express service ensures that packages from your favorite e-commerce site find their way to your doorstep. They’re not just delivering parcels; they’re supercharging e-commerce growth across the region, creating more earning opportunities for their Captains and strengthening the overall supply chain.

Careem Plus (Membership Program): Last but certainly not least, Careem Plus is the region’s most compelling membership program. It rewards customer loyalty with incredible value. This initiative is set to make the “Everything App” the unrivaled growth launch pad for countless startups and small businesses across the region in the years ahead.

A Vision for the Future: As Careem unfolds its vision to build the region’s first “Everything App,” it’s not just about providing services; it’s about redefining the way people interact with their urban environment. Their mission is to simplify more lives in more ways, and their commitment to innovation knows no bounds.